Client: AS Colour
Project Type: Campaign 2014/15
Role: Art Director, Graphic Designer
Concept: AS Colour is a streetwear brand specialising in quality blank apparel.
I was tasked to conceptualise AS Colour's first editorial style campaign to be used in-store & online, in print advertising and social media. The goal for the campaign was to give AS Colour a "region free" international look and reposition AS Colour's marketing from wholesale to retail. As part of the campaign we targeted the key demographic in Australasia through print advertising in Frankie Magazine, Smith Journal and Monster Children.
Photographer: Simeon Patience
Make-up/Hair: Katherine Gould
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