Identity

Identity

Coffee Packaging- Screen printed bags with applied stickers to highlight FRED's various coffee blends.

Coffee Packaging- Screen printed bags with applied stickers to highlight FRED's various coffee blends.

Coffee Packaging Detail

Coffee Packaging Detail

Signage

Signage

Coffee Note Cards

Coffee Note Cards

 

Client: FRED Coffee
Project Type:  Identity & Packaging Design
Role: Graphic Designer

Concept:  FRED is a boutique coffee roastery owned and operated by Boyd Garnham. Boyd is passionate about the outdoors and wanted to bring his brand more align with his adventurous lifestyle and his love of nature. I designed the logo to have a vintage feel to it, that would work well for print and web, but also wouldn’t look out of place sitting along side a trail patch on a backpack. The re-branding included a fresh new logo, packaging, coffee note cards and website (in-progress).

 

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