Identity

Identity

Shoebox design

Shoebox design

Packaging detail - gold foil detail

Packaging detail - gold foil detail

Packaging detail

Packaging detail

Frontend Web Design: Homepage

Frontend Web Design: Homepage

About Page

About Page

Product Category Page

Product Category Page

Product Page

Product Page

Art Direction For Campaign Shoot

 

Client  Minnie Cooper: Five Star Slipper
Project Type: Branding, Packaging, Web Design, Art Direction
Role: Graphic Designer, Art Direction

Concept: Five Star Slippers is a new range of slippers from Minnie Cooper. The slippers are bright, colourful, youthful and handmade in New Zealand. Minnie Cooper director and designer, Sandy Copper, asked me to capture the essence of this in the logo, packaging and website. To do this I hand drew the logo and select fonts for the website, as well as the illustrations for the packaging. Our aim was to make the brand feel fresh and different from her main line, but still familiar enough for a veteran Minnie Cooper wearer to feel at home.

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