Client Minnie Cooper: Five Star Slipper Project Type: Branding, Packaging, Web Design, Art Direction Role: Graphic Designer, Art Direction
Concept: Five Star Slippers is a new range of slippers from Minnie Cooper. The slippers are bright, colourful, youthful and handmade in New Zealand. Minnie Cooper director and designer, Sandy Copper, asked me to capture the essence of this in the logo, packaging and website. To do this I hand drew the logo and select fonts for the website, as well as the illustrations for the packaging. Our aim was to make the brand feel fresh and different from her main line, but still familiar enough for a veteran Minnie Cooper wearer to feel at home.