Role Art Director, Graphic Designer, Casting, Locations
Concept AS Colour is a streetwear brand specialising in quality blank apparel.
I was tasked to conceptualise AS Colour's first editorial style campaign to be used in-store & online, in print advertising and social media. The goal for the campaign was to reposition AS Colour's marketing from wholesale to retail. As part of the campaign we targeted the key demographic in Australasia through print advertising in Frankie magazine, Smith Journal and Monster Children.