Pastel City Design

AS Colour Campaign

Project Type
Brand Campaign 2015

Role
Art Director, Graphic Designer, Casting, Locations

Concept
AS Colour is a streetwear brand specialising in quality blank apparel.

I was tasked to conceptualise AS Colour's first editorial style campaign to be used in-store & online, in print advertising and social media. The goal for the campaign was to reposition AS Colour's marketing from wholesale to retail. As part of the campaign we targeted the key demographic in Australasia through print advertising in Frankie magazine, Smith Journal and Monster Children.

Photographer: Simeon Patience
Make-up/hair: Katherine Gould

ASC_Campaign_3.jpg
ASC_Campaign_6.jpg
ASC_Campaign_1.jpg
ASC_Campaign_7.jpg
ASC_Campaign_5.jpg
ASC_Campaign_9.jpg
ASC_Campaign_8.jpg
ASC_Campaign_4.jpg
ASC_Campaign_10.jpg
ASC_Campaign_11.jpg
ASC_Campaign_Frankie_Ad.jpg
ASC_Campaign_Monster_Children_Ad.jpg
ASC_EDM_IPAD.jpg
ASC_Web_HP_IPAD.jpg