Pastel City Design

FRED

Project
Brand Identity for FRED Coffee Company

Role
Graphic Designer

Concept
FRED is a boutique coffee roastery owned and operated by Boyd Garnham. Boyd is passionate about the outdoors and wanted to bring his adventurous lifestyle and love of nature into the identity of his brand. I designed the logo to have a vintage feel to it, that would work well for both print and web, but also that wouldn’t look out of place sitting along side a trail patch on a backpack. The re-branding included a fresh new logo, packaging, cups, signage, coffee note cards and website.

FRED_CUP_Enamel.jpg
FRED_Logo.jpg
FRED_Coffee_Bags.jpg
Coffee-Stickers.jpg
FRED_Tasting_Notes_1400.jpg