Pastel City Design

Huffer AW16 Campaign

Project 
Winter Brand Campaign 2016

Role
Art Director, Graphic Designer

Concept
Named after the Deerhunter album Fading Frontier, we wanted to capture the beauty and uniqueness of New Zealand’s landscape and showcase Huffer’s new winter range in an expansive outdoor setting. I was tasked to conceptualise and direct the campaign to be used in-store & online, as well as print advertising and social media. 

Photographer: Richard Hodder

Huffer.Fading.Billboard.FIN2.jpg
Huffer.Fading.Signage.1.jpg
Huffer.Fading.Website.jpg
Huffer.Fading.Basement.POS.jpg
Huffer.Fading.Frontier.Campaign17.jpg
Huffer.Fading.Frontier.Campaign11.jpg
Huffer.Fading.Frontier.Campaign6.jpg
Huffer.Fading.Campaign.Img.Mens1.jpg
2O1A5739.jpg
2O1A5874.jpg
Huffer.Fading.Frontier.Campaign.jpg
Huffer.Fading.Sunset.jpg