Pastel City Design
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Huffer Local Campaign

Project 
Brand Campaign 2016

Role
Art Director, Graphic Designer, Locations

Concept
Huffer Local campaign was designed to celebrate all the people and places that have helped made Huffer the iconic brand it is today. To achieve this we shot three distinct shoots to create one campaign - a sartorial street shoot, black and white studio portraits and an aerial shoot over Auckland city. The Local campaign was rolled out during fashion week and was incorporated into the pre-show and after party events, as well as video content during the show itself. 

Photographers: Adam Bryce (people) & Kevin Emirali (aerial)
               

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Huffer Fashion Week Runway Visuals