Pastel City Design

Huffer Outerwear

Project
Brand Campaign 2017

Role
Art Director, Graphic Designer, Locations

Concept
In the past Huffer has traditionally shot it’s outerwear campaigns in the great outdoors, for this shoot we shifted it to an urban setting to bring it more inline with Huffer’s streetwear heritage. I was tasked to conceptualise and direct the campaign to be used in-store & online, as well as print advertising and social media. 

Photographer: Simeon Patience
Stylist: Rachel Morton
Make-up/hair: Katherine Gould
Producer: Kush Glauser

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