Project Type Branding, Packaging, Web design, Art Direction for Minnie Cooper Five Star Slippers.
Role Graphic Designer, Art Director
Concept Five Star Slippers is a new range of slippers from Minnie Cooper. The slippers are bright, colourful, youthful and handmade in New Zealand. Minnie Cooper director and designer, Sandy Cooper,asked me to capture the essence of this in the logo, packaging, campaign and website. To do this I hand drew the logo and select fonts for the website, as well as the illustrations for the packaging. Our aim was to make the brand feel fresh and different from her main line, but still familiar enough for a veteran Minnie Cooper wearer to feel at home.