Pastel City Design
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Minnie Cooper Slippers

Project Type
Branding, Packaging, Web design, Art Direction for Minnie Cooper Five Star Slippers.

Role
Graphic Designer, Art Director

Concept
Five Star Slippers is a new range of slippers from Minnie Cooper. The slippers are bright, colourful, youthful and handmade in New Zealand. Minnie Cooper director and designer, Sandy Cooper,asked me to capture the essence of this in the logo, packaging, campaign and website. To do this I hand drew the logo and select fonts for the website, as well as the illustrations for the packaging. Our aim was to make the brand feel fresh and different from her main line, but still familiar enough for a veteran Minnie Cooper wearer to feel at home.

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