Pastel City Design

PARINTO

 Identity

Identity

 Identity Children's Range

Identity Children's Range

 Swing Tags

Swing Tags

 Postcard

Postcard

 Neck Label

Neck Label

 Website Design

Website Design

  T-shirt Art

T-shirt Art

  T-shirt Art

T-shirt Art

 T-shirt Art

T-shirt Art

 Signage

Signage

  Pop-up Shop Interior

Pop-up Shop Interior

 Pop-up Shop Interior

Pop-up Shop Interior

 Lil' Parinto Kids T-shirts 

Lil' Parinto Kids T-shirts 

 Stationary

Stationary

 

Date: September 2009 to January 2011
Client: Mr Vintage
Role: Creative Director, Graphic Designer, Illustrator
Rollout: Brand Creation and Identity, Apparel, Print, Packaging, Signage, Web


Concept: In 2009 I was asked to develop an online      t-shirt design store from the ground up. As well as developing the branding and rollout for Parinto, I was tasked to find in an eclectic group of international creatives to feature on the site. These included Nathalie Du Pasquier (Memphis Design), Max Gimblett, Rufus Dayglo, Blanca Gomez, Henrietta Harris  among others. In late 2010 we opened a successful pop-up store in Ponsonby, Auckland.