Pastel City Design

PARINTO

Identity

Identity

Identity Children's Range

Identity Children's Range

Swing Tags

Swing Tags

Postcard

Postcard

Neck Label

Neck Label

Website Design

Website Design

T-shirt Art

T-shirt Art

T-shirt Art

T-shirt Art

T-shirt Art

T-shirt Art

Signage

Signage

Pop-up Shop Interior

Pop-up Shop Interior

Pop-up Shop Interior

Pop-up Shop Interior

Lil' Parinto Kids T-shirts 

Lil' Parinto Kids T-shirts 

Stationary

Stationary

 

Date: September 2009 to January 2011
Client: Mr Vintage
Role: Creative Director, Graphic Designer, Illustrator
Rollout: Brand Creation and Identity, Apparel, Print, Packaging, Signage, Web


Concept: In 2009 I was asked to develop an online      t-shirt design store from the ground up. As well as developing the branding and rollout for Parinto, I was tasked to find in an eclectic group of international creatives to feature on the site. These included Nathalie Du Pasquier (Memphis Design), Max Gimblett, Rufus Dayglo, Blanca Gomez, Henrietta Harris  among others. In late 2010 we opened a successful pop-up store in Ponsonby, Auckland.