Project Brand Identity & Art Direction For Tatty's
Role Graphic Designer & Art Direction
Concept Tatty's was looking for a fresh new direction for their stores. The brief was to come up with a new identity that was fun and would appeal to Tatty's loyal customers. Tatty's sells secondhand designer clothing and stock is always changing in stores, which makes it impossible to advertise specific clothing or items. I came up with a solution of using graphic and text based poster designs, with new patterns that change with the seasons. The result was a beautiful and playful new identity that captures the spirit of the Tatty brand.