Pastel City Design

Tatty's

Project
Brand Identity & Art Direction For Tatty's

Role
Graphic Designer & Art Direction

Concept
Tatty's was looking for a fresh new direction for their stores. The brief was to come up with a new identity that was fun and would appeal to Tatty's loyal customers. Tatty's sells secondhand designer clothing and stock is always changing in stores, which makes it impossible to advertise specific clothing or items. I came up with a solution of using graphic and text based poster designs, with new patterns that change with the seasons. The result was a beautiful and playful new identity that captures the spirit of the Tatty brand.

Tattys_Bag.jpg
Tatty's_Sanrio_Logo_RGB_Green.jpg
Tattys_Bizcard_Mockup_Idea_2.jpg
Tattys.Brand.Guide.1.jpg
Tattys.Brand.Guide.2.jpg
Tattys_Spring_Poster.jpg
Tattys-A0-Poster-We've_Moved.Art.jpg
Tattys.Street.Poster.jpg